RevYOU

March 25, 2008

Format: Weekly Movie Reviews
Length: 4 minutes
Genre: Entertainment

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RevYOU brings you reviews of Hollywood’s latest releases, directly from moviegoers stepping out of the theaters in New York’s Times Square. An ingenious little program hosted by the frequently snarky, sometimes biting, and always clever Grace Randolph, RevYOU is created with great expedience each Friday and typically online by 6pm EST. Not even television news can capture and package valuable information and turn it around with the speed and (apologies for the pun) grace with which RevYOU manages week in and week out. This is the true power of internet media utilized correctly.

RevYOU takes two different approaches to reviewing a film, since the producers are clearly aware that people walking out of the first showing of a movie are usually biased towards liking the film, no matter what it is.
RevYOU spends a quick minute in the studio disseminating the film and the story behind it, typically hitting on a few little-known facts sure to make movie bloggers drool on their webcams. Then Grace hits the streets to very politely belittle the people who actually liked a horrible movie, or engage in some surprisingly interesting discourse with the occasional well-educated moviegoer. Ultimately, RevYOU is for everyone: full of irreverence, in-depth information about what current releases are worth seeing, and above all a genuine love for all things Hollywood.

Who would like it: Anyone who goes to, or enjoys movies.
Demographic: 14-60
Sponsorship Opportunities: Entertainment-focused and communications companies.
Product Placement Opportunities: The show is product placement for new-release feature films and filmed in Times Square. Opportunities abound.
Press: (none)


MobLogic

March 17, 2008

Format: Daily video blog
Length: usually 2-3 minutes
Genre: News & Politics

Let it be known –

MobLogic.tv gets the distinct honor of being the very first show listed on Plentitube.

The new creation from the brilliant team behind Wallstrip,
MobLogic.tv has a driving purpose that is nothing less than to challenge the consumption of news and politics as we know it. This is surprising, given that the show is made in-house by CBS (the network that fired Dan Rather), but already since MobLogic’s launch on March 7, 2008, the show has proven that 1) people on the street actually do have insightful and humorous things to contribute to the conversation about current events, and 2) host Lindsay Campbell is perhaps the most adorable and engaging human being on the planet.

Who would like it: Anyone who follows popular culture, news, or blogs, and does not feel like traditional media coverage is adequate.
Demographic: 18-60
Sponsorship Opportunities: Companies looking for educated consumers both Generation X and middle-aged alike.
Product Placement Opportunities: Wardrobe; “buzzworthy” consumer products can be show topics.
Press: Hollywood Reporter, Mediaweek, Silicon Alley Insider.