RevYOU

March 25, 2008

Format: Weekly Movie Reviews
Length: 4 minutes
Genre: Entertainment

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RevYOU brings you reviews of Hollywood’s latest releases, directly from moviegoers stepping out of the theaters in New York’s Times Square. An ingenious little program hosted by the frequently snarky, sometimes biting, and always clever Grace Randolph, RevYOU is created with great expedience each Friday and typically online by 6pm EST. Not even television news can capture and package valuable information and turn it around with the speed and (apologies for the pun) grace with which RevYOU manages week in and week out. This is the true power of internet media utilized correctly.

RevYOU takes two different approaches to reviewing a film, since the producers are clearly aware that people walking out of the first showing of a movie are usually biased towards liking the film, no matter what it is.
RevYOU spends a quick minute in the studio disseminating the film and the story behind it, typically hitting on a few little-known facts sure to make movie bloggers drool on their webcams. Then Grace hits the streets to very politely belittle the people who actually liked a horrible movie, or engage in some surprisingly interesting discourse with the occasional well-educated moviegoer. Ultimately, RevYOU is for everyone: full of irreverence, in-depth information about what current releases are worth seeing, and above all a genuine love for all things Hollywood.

Who would like it: Anyone who goes to, or enjoys movies.
Demographic: 14-60
Sponsorship Opportunities: Entertainment-focused and communications companies.
Product Placement Opportunities: The show is product placement for new-release feature films and filmed in Times Square. Opportunities abound.
Press: (none)


Indy Mogul

March 18, 2008

Format: Daily Content Channel
Length: 3-5 minutes
Genre: Instructional, Comedy

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A standout channel amongst the Next New Networks lineup, Indy Mogul takes Do-It-Yourself filmmaking to a whole new level. The flagship program, “BFX” (Backyard Special Effects), features clever and sardonic 20-somethings who spin a wheel to determine their budget limitations for producing a set of film trickery that can range from “exploding fake heads” to “create a space suit” to “build a miniature set for $10.” Moreover, “4-Minute Film School” is an extremely worthwhile weekly Indy Mogul program that offers How-To advice on integral facets of interactive content production, such as filming on a green screen, casting, and storyboarding.

The creators of Indy Mogul create their show using low-end cameras; a most brilliant way to demonstrate how great video can be created with talent, ingenuity, and less than $50 in household items.

Who would like it: Anyone with an interest in movie magic and producing independent and interactive video & film.
Demographic: 14-40
Sponsorship Opportunities: Companies targeting younger, entertainment-focused consumers.
Product Placement Opportunities: Indy Mogul makes consistent use of consumer products, so placement opportunities abound. Additionally, the show’s creators and hosts are becoming increasingly “hip” and “edgy” role-models to the web video community.
Press: Mediaweek.