Indy Mogul

March 18, 2008

Format: Daily Content Channel
Length: 3-5 minutes
Genre: Instructional, Comedy

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A standout channel amongst the Next New Networks lineup, Indy Mogul takes Do-It-Yourself filmmaking to a whole new level. The flagship program, “BFX” (Backyard Special Effects), features clever and sardonic 20-somethings who spin a wheel to determine their budget limitations for producing a set of film trickery that can range from “exploding fake heads” to “create a space suit” to “build a miniature set for $10.” Moreover, “4-Minute Film School” is an extremely worthwhile weekly Indy Mogul program that offers How-To advice on integral facets of interactive content production, such as filming on a green screen, casting, and storyboarding.

The creators of Indy Mogul create their show using low-end cameras; a most brilliant way to demonstrate how great video can be created with talent, ingenuity, and less than $50 in household items.

Who would like it: Anyone with an interest in movie magic and producing independent and interactive video & film.
Demographic: 14-40
Sponsorship Opportunities: Companies targeting younger, entertainment-focused consumers.
Product Placement Opportunities: Indy Mogul makes consistent use of consumer products, so placement opportunities abound. Additionally, the show’s creators and hosts are becoming increasingly “hip” and “edgy” role-models to the web video community.
Press: Mediaweek.