Squeegees

Format: Episodic Series
Length: 5-7 minutes
Genre: Comedy

It’s a simple formula: take a talented sketch comedy group, give them a very basic environment in which to run wild, and sit back to watch the madness that follows. Still in an experimental phase of online video development, ABC.com has turned to this formula in an effort to bolster their new interactive production arm — Stage 9 — and for the most part, it works very nicely.

On the heels of ABC’s unsuccessful first attempt at an original series (the frequently-clever Voicemail), Squeegees is a safe bet for building and keeping a mostly-younger audience. The show revolves around a team of high-rise window washers and the utterly absurd events that transpire throughout the course of their daily work. Chock full of pop-culture parodies ranging from “Cliffhanger” to a fake Nickelback music video, Squeegees at least makes up for its immature humor by taking some risks and challenging its audience in ways one would never see on, say, ABC Primetime. As far as internet video goes, Squeegees is very well-produced and acted, clearly utilizing a much larger budget than most others are able to spend on production value for interactive content. Whether or not the Squeegees experiment will be a success is hard to say, but one can assume that the team behind the show will continue to create some insanity that’s probably worth watching in the meantime.

Who would like it: Fans of sketch comedy and sit-com audiences.
Demographic: 14-30
Sponsorship Opportunities: Companies focused on youth, and teenage consumers.
Product Placement Opportunities: The characters in the show manage to incorporate products into the storyline with consistency.
Press: Forbes, New York Times.