Format: Daily Video Blog
Length: 2-4 minutes
Genre: Sports, Game Show
Whether or not golf is your thing, a good idea is a good idea. And GolfNow TV seems to be just that: entertaining, daily content that covers a very broad audience and also fits beautifully into an existing service. GolfNow.com is a very smart company that allows users to research, search for discounts, and book tee times online. The addition of a competition which would reward users with (naturally) golf-oriented prizes is a natural fit. However, the infusion of this competition with video is what makes GolfNow TV a stunning example of successful proprietary content.
Each day host Keri Murphy offers users the opportunity to win shwag, and reveals the answer and winner of the previous show. Typically the journey into discovering the answer to the previous day’s challenge is quite fascinating, even for those who have little to no interest in the sport of golf. GolfNow TV is very well produced and has the potential to grow a sizable audience, as well as open up some very interesting doors in the realm of sponsorship for interactive video. That, and there are certainly worse things one could do than spend 3 minutes a day watching the stunning Keri in action.
Who would like it: Golfers, wanna-be golfers, sports trivia buffs.
Demographic: 25-60
Sponsorship Opportunities: Luxury and sports-related brands.
Product Placement Opportunities: Any golf-related business. Fashion for Keri. There is also tremendous potential to cross-pollinate the brand with other sports such as Tennis.
Press: Silicon Alley Insider.
Posted by plentitubeguide 