Format: Bi-weekly Video Blog
Length: 2-4 minutes
Genre: Comedy, News, Politics
An animated version of Norm MacDonald delivers a regular dose of Daily Show-quality zingers on the day’s news at a rapid-fire pace. What’s not to like? The Fake News is a product of Ted Turner’s SuperDeluxe, the website that’s been keeping once-Sitcom-caliber comedians busy since 2006. And it has no finer regular program than The Fake News, a lightning-fast dose of current-event chuckles from a truly great comedian.
The animated version of Norm MacDonald, while somewhat restricted in physical expressions, actually seems to free the comedian to the point where he can literally control all creative aspects of the show (other than the actual animation, doubtless) since there is no need to shoot the show in the first place. Norm keeps the humor PG for the most part, however his punchy writing infallibly takes a news story and speaks directly to the point. An exceprt:
“Vice President Dick Cheney met with King Abdullah of Saudi Arabia to discuss lowering oil prices. After hours of intense discussion, the two arrived at a unanimous conclusion: Naaaah.”
Who would like it: Politics and news junkies who like to laugh.
Demographic: 18-50
Sponsorship Opportunities: Brands targeting educated consumers, particularly Gen X.
Product Placement Opportunities: Elements inside the animated world have sponsorship potential.
Press: (none).
