Format: Content Channel
Length: 2-4 minutes
Genre: Comedy, News, Politics
At a time when the internet was saturated with Daily Show knock-offs, the premiere source of satirical news for over 20 years, The Onion, took a big risk in unleashing their tongue-in-cheek political news video upon the world. Thankfully it paid off. Benefiting from the freedom of the interactive video format, The Onion has created its own universe in which TV panel discussions have rowdy arguments over how we can raise Darfur’s awareness of how much we are doing for them, Congressmen confess to murdering hobos in a Sizzler parking lot, and political analysts discuss how bullsh*t is the most important issue for voters in the Presidential election.
The Onion releases 2-3 new clips each week which can be found on their website, as well as on YouTube and iTunes. The production team puts great time and care into creating TV-quality segments, and the result is far and away some of the best comedic internet video content. And at a time where the iPod is a more comfortable viewing experience than cable TV, The Onion may just be able to give The Daily Show a run for its money one of these days.
Who would like it: Those interested in politics, current events, and sketch comedy.
Demographic: 18-60
Sponsorship Opportunities: Luxury brands. There is potential for communications companies.
Product Placement Opportunities: If your product is on The Onion, chances are its being torn apart by master comedians.
Press: Boston Globe.
