Format: Episodic Series
Length: anywhere from 4-15 minutes
Genre: Comedy
Michael Cera, a rising star with a terrific radar for intelligent comedy (”Superbad,” “Juno,” and TV’s “Arrested Development”), needed something to do during the school year while he attends college. CBS needed to whet their appetite for internet television programming. What resulted is the delightfully adolescent original web series Clark and Michael, created and executed by Cera and his best buddy Clark Duke (you may notice him as a bit player in “Superbad”).
Clark and Michael feels a bit as though “Arrested Development” went low-tech and started to follow around Cera’s George Michael as he and his best buddy struggle to launch a career in Hollywood. And considering the critical success of “Arrested,” there’s certainly nothing wrong with that. Clark and Michael is chock full of great performances, including occasional cameos by notable comedians such as David Cross. The show has as tendency to meander and run slightly too long for computer-based entertainment, however thanks to iTunes and the advent of podcasting, one can give Clark and Michael the optimal viewing experience it deserves — watching it as a full-length television program. Despite it’s big media parent company, Clark and Michael has received only moderate “buzz” and feels like internet television’s best kept secret. Perhaps if word finally gets out that Clark and Michael exists, they’ll get around to making Season 2.
Who would like it: Fans of improv and sketch comedy, sit-com audiences, lovers of anything entertainment-related.
Demographic: 14-30
Sponsorship Opportunities: With an ‘A-list’ star creating the show, opportunities abound for sponsors.
Product Placement Opportunities: Clark and Michael are extraordinarily influential members of the 14-30 demographic and consume many products within the show.
Press: Variety.
